Aspects Holidays

Putting Cornwall’s staycations in the spotlight

With Cornwall’s holiday market more competitive than ever, Aspects Holidays – a B Corp–accredited, family-owned letting agency – wanted to cut through the noise and shine a brighter light on its portfolio of unforgettable Cornish escapes. The goal was simple: boost visibility in both print and digital media, reach new audiences, and inspire more people to book their next break with Aspects.

Hope Yard PR designed a campaign to do just that. At the heart of the strategy was a curated press trip programme, introducing journalists and editors to Aspects’ properties first-hand. One highlight saw Sainsbury’s Magazine immerse themselves in Penzance: exploring cobbled streets and independent shops, dipping into the art deco Jubilee Pool, dining at local favourite 45 Queen Street, and enjoying a freshly prepared Lobster Box feast of scallops, lobster and banoffee pie from the comfort of their Aspects cottage. It was a stay that blended Cornwall’s coastal charm with insider foodie finds, captured in print for a national audience.

Alongside this, hosted stays with OK! Magazine and influencer collaborations added further reach and authenticity. TV baker Juliet Sear shared her idyllic spring getaway with her engaged following, pairing Aspects with warmth, family, and a strong lifestyle lens.

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The results speak for themselves. Within six months, consistent pitching saw Aspects Holidays featured across SheerLuxe, The Times and The Telegraph, strengthening its reputation as a trusted name in Cornish breaks and placing its properties firmly on the staycation map.

We've really enjoyed working with Hope Yard PR. From the very beginning, Sam and Hayley took the time to understand our brand and what we wanted to achieve with our PR. They’ve consistently delivered, with their strong network of contacts, great ideas and creativity, and a proactive approach. They feel like a natural extension of our own team!”

Aspects Holidays

Putting Cornwall’s staycations in the spotlight

Gemma Taylor, Communications & PR Manager, Aspects Holidays

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