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From the spa garden to the wellness classes, from the crafting workshops to the Wild Cafe and bakery.
The revitalised campaign has seen Hope Yard PR develop the hotel’s narrative with a campaign rooted in authenticity and adventure. Thoughtful influencer collaborations, such as a hosted stay with @barefoot.ventures, captured the spirit of the place through evocative reels that revealed the one-of-a-kind outdoor spa garden.
Reimagined press engagement has seen curated trips for niche outlets like Outdoor Swimmer to explore the hotel’s intimate relationship with its natural surroundings. While strategic placements in lifestyle sections, including A Good Walk in The Times Weekend, are set to further reinforce Bedruthan’s identity as a coastal retreat for those seeking something more mindful and immersive.
And while the hotel continues to shine in family travel roundups as one of the UK’s most beloved seaside escapes, this refreshed storytelling approach has expanded its reach — attracting new audiences, sparking fresh media interest, and redefining what it means to truly get away.
